Forceful attacks begin with new TV ads, speech on Friday
Senator Barack Obama will intensify his assault against Senator John McCain, with new television advertisements and more forceful attacks by the candidate and surrogates beginning Friday morning, as he confronts an invigorated Republican presidential ticket and increasing nervousness in the Democratic ranks.
Mr. McCain’s choice of Gov. Sarah Palin of Alaska as his running mate and the resulting jolt of energy among Republican voters appear to have caught Mr. Obama and his advisers by surprise and added to concern among some Democrats that the Obama campaign was not pushing back hard enough against Republican attacks in a critical phase of the race.
Some Democrats said Mr. Obama needed to move to seize control of the campaign and to block Mr. McCain from snatching away from him the message that he was the best hope to bring change to Washington.
After back-to-back attack ads by Mr. McCain, including one that misleadingly accused Mr. Obama of endorsing sex education for kindergarten students, the Obama campaign is planning to sharpen attacks on Mr. McCain and Ms. Palin in an effort to counter Mr. McCain’s attempt to present himself as the candidate of change with his choice of Ms. Palin.
New Hampshire speech
The new tone is to be presented in a speech by Mr. Obama in New Hampshire and in television interviews with local stations in five swing states, backed up by new advertisements and appearances across the country by supporters.
In addition, advertising themes will be pay equity for women, an issue that has particular resonance as the campaigns battle for female voters, and a more pointed linking of Mr. McCain to President Bush and Republicans in Washington.
But Mr. Obama’s aides said they were confident with the course of the campaign. They said that, other than making some shifts around the edges, particularly in response to Mr. McCain’s effort to seize the change issue from Mr. Obama, they were not planning any major deviation from a strategy that called for a steady escalation of attacks on Mr. McCain as the race heads toward the debates.
That response is characteristic for a campaign that has presented itself as disciplined and unflappable and is reminiscent of the way Mr. Obama’s campaign reacted a year ago when it came under fire from allies who said it was not being tough enough in going after Senator Hillary Rodham Clinton.
@Updated 12:14 a.m. ET Sept. 12, 2008
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