The 9/11 truce over, McCain's campaign is going up with another ad portraying Palin as a victim of sexism.

Actually, the spot began airing yesterday in at least one market. It was caught, assumedly by Obama's camp, and fed to Factcheck.org, who promptly found multiple distortions.

But that has become the order of the day for Team McCain. They've made plain that they care little about such truth-squadding, especially when there are heartstrings to play on and a message to drive.

Keeping with this strategy, "Disrespectul" is less TV ad than political bait. McCain's campaign is trying to rule out of bounds criticism of Palin and daring Obama and Biden to keep it up. And in tempting Democrats to keep up the focus on Palin, they're hoping for a continued back-and-forth that only fires up the GOP base, keeps the focus on identity and character and mutes discussion of core issues on which Republicans are viewed in low esteem by much of the public.

McCain's campaign says it will air in "key states."

**Published: September 12, 2008

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